The creative design phase
The request was the creative design for the arrangement and layout of the contents coordinated with the entire IF team and subsequently, the actual layout of the booklet, in Italian and English versions and the creation of the executive file for the print.
The needs that emerged during the first brainstorming were to divide the calendar of events (generally divided by thematic area) in order to make it usable and clear to the visitors of the Festival and make it more "smart" and concise without sacrificing content and information useful.
The development of the layout
We have chosen to divide the calendar by days and in chronological order, identifying first the start and end times of the thematic area and then, timetables and useful information of each single event belonging to that area. At the same time, for a faster reading or if the interest was directly linked to a thematic area or a location or even to the hackathon or installations, we have identified a corresponding entry in the index. In this way, it was possible to decide whether to follow the program by days, by subject area or by location. The T-tours, on the other hand, have been divided by day and indicating the target audience and any booking obligation. The developed design has maintained an editorial slant with particular attention to the cages, titles and subtitles and white spaces able to balance and "clean" the graphics even when there was a need to insert less attractive but still useful content.
Why we were chosen
After participating in a call for proposals, we became suppliers of Sistema Fondazione Toscana and consequently, following the evaluation of the CV and portfolio, of direct experience and skills, we were deemed suitable for the actions relating to the IF project developed within the Foundation. Tuscany system.